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In Beauty – The fair that transforms your passion into a profession

In Beauty – International Fair of Cosmetics, Aesthetics, Hair, Nails, and Makeup is the ideal destination for those looking to advance in the beauty sector. Experienced professionals, entrepreneurs, content creators, or students — all find unique opportunities at the fair to grow, learn, and connect.

For three days, Lisbon hosts the brands, faces, and ideas shaping the future of beauty. This is your moment to stay ahead of trends, discover new products, and expand your professional horizons.

Ticket Office

PROFESSIONAL INVITATION

General access to the fair

Valid for all days

during the fair:
€5 online
€10 at check-in

Secure your entry

GENERAL ENTRY

General access to the fair

Valid for all days

until October 24: €10

during the fair:
€10 online
€15 at check-in

Secure your entry

STUDY VISITS

General access to the fair

Valid for all days

entry must be requested online and costs €3

Secure your entry

*Payment exclusively by ATM (VISA/MASTERCARD) or digital payment via MBWAY. We do not accept cash payments.

*Non-refundable ticket payment

General access to the fair

Valid for all days

Why visit In Beauty?

  • Meet the leading brands in the sector: Explore dozens of national and international exhibitors with the most innovative solutions in cosmetics, makeup, aesthetics, hair, and nails.
  • Discover emerging trends and techniques: See up close the trends influencing beauty.
  • Experience, learn, evolve: Participate in workshops, live demonstrations, and talks that allow you to acquire new knowledge.
  • Build connections that make a difference: Take advantage of networking moments to exchange ideas with experts, trainers, brands, and other professionals in the field.
  • Join the In Beauty Academy: Invest in your training with certified sessions that enhance your qualifications and credibility in the market.

What will you find?

Exhibition Area

The best brands and innovations in the sector gathered in one place, ready to surprise and inspire.

In Beauty Academy

Workshops and training led by specialists, focusing on practical topics, global trends, and entrepreneurship.

Thematic Spaces

Aesthetics: science and well-being combined
Hair: advanced training and professional trends
Nails and Makeup: color, design, and creativity without limits
Barbers' District: grooming, beard, hair, and men's care

Innovation and Technology

The future of beauty at your fingertips: augmented reality, smart products, sustainable ingredients, and much more.

Networking and Community

A vibrant environment designed to create real connections among professionals passionate about what they do.

How to Get There

The Carlos Lopes Pavilion is located in the central area of Lisbon, next to Eduardo VII Park, with easy access via Avenida António Augusto de Aguiar and Avenida da Liberdade. There is public parking nearby, especially in the underground car parks close to Marquês de Pombal and El Corte Inglés.

Buses

Several Carris lines have stops near Eduardo VII Park, including:
  • 713 (Amoreiras – Campolide Station)
  • 723 (Algés – Desterro)
  • 736 (Cais do Sodré – Odivelas)

Metro

  • Blue Line (Parque station) – approximately 5 minutes on foot.
  • Yellow or Blue Line (Marquês de Pombal station) – about 8 minutes on foot.

Taxi and Ride-Hailing Services

There is a specific area near the entrance of Eduardo VII Park where you can easily find taxis or use services like Uber and Bolt to quickly reach the Carlos Lopes Pavilion.

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From October 25 to 27, 2025, the Carlos Lopes Pavilion in Lisbon will once again host In Beauty – International Fair of Aesthetics, Cosmetics, Hair, Nails, and Makeup.

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