IN BEAUTY
In Beauty – The meeting point for professional beauty
From October 25 to 27, 2025, the Pavilhão Carlos Lopes in Lisbon will once again host the In Beauty – International Fair of Aesthetics, Cosmetics, Hair, Nails, and Makeup. An event where trends take shape, business is realized, and qualified training transforms careers.
Bringing together national and international brands, professionals, and experts, In Beauty positions itself as an essential platform for those who work in or are passionate about beauty.
What is In Beauty?
In Beauty was born from the desire to create a space dedicated to innovation, inspiration, and the enhancement of the beauty sector in Portugal. The event reflects the new demands of an increasingly informed, demanding, and beauty-loving audience.
The 2025 edition stands out for the concept “Sleek Mood”, an elegant and polished style reflected in the event’s aesthetics and the way beauty is presented: with sophistication, clarity, and purpose.
Who is it for?
In Beauty is designed for beauty professionals, brands, influencers, entrepreneurs, trainers, students, and beauty enthusiasts. It is an inclusive space where the diversity of styles, products, and techniques is guaranteed a place.
What will you find?
Exhibition Area
National and international brands present products, equipment, services, and innovations in the areas of aesthetics, cosmetics, makeup, hair, and nails.
In Beauty Academy
The educational heart of the event: workshops, lectures, and practical demonstrations with renowned professionals.
Thematic Spaces
• Aesthetics: where nature and technology unite to care for the skin and body
• Hair: with training and trends for demanding professionals
• Nails & Makeup: the stage for color, creativity, and technique
• Barber's Quarter: dedicated to grooming and men's beauty
Networking & Business Opportunities
A fair made of meaningful encounters. Meet new suppliers, partners, clients, and trends in an environment designed to facilitate lasting connections.
Innovation and Trends
In Beauty is a stage for launches, sensory experiences, beauty talks, and live demonstrations that put visitors in direct contact with the latest in the sector.
From October 25 to 27, 2025, the Carlos Lopes Pavilion in Lisbon will once again host In Beauty – International Fair of Aesthetics, Cosmetics, Hair, Nails, and Makeup.
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