• Pav. Carlos Lopes
  • Oct 25 and 26 (10 AM-7 PM) Oct 27 (10 AM-6 PM) 2025
IN BEAUTY
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Beauty that inspires, trends that transform

The In Beauty – International Fair of Cosmetics, Aesthetics, Hair, Nails, and Makeup returns to Lisbon from October 25 to 27, 2025, at the iconic Carlos Lopes Pavilion.

More than just a fair, In Beauty is the stage where the next big trends in the sector are unveiled, successful partnerships are established, and knowledge is shared among professionals, brands, and beauty enthusiasts.

In a sophisticated environment, focusing on the sleek style — minimalist and elegant — the 2025 edition promises to inspire, qualify, and highlight the best in the beauty industry.

Visibility and Recognition

Present your brand, product, or service to thousands of qualified visitors. In Beauty is the ideal stage to gain notoriety among industry professionals, influencers, and beauty lovers.

Networking and New Partnerships

Connect with the leading players in the beauty industry. Strengthen relationships, create collaborations, and find business opportunities with national and international professionals.

Trends, Knowledge, and Training

Discover market innovations, attend live demonstrations, and participate in the In Beauty Academy – a space dedicated to training with workshops and lectures led by renowned professionals in the sector.

In Beauty 2024 Testimonials

"The fair boosted the growth of my brand, knowledge, and contacts that I wouldn't have had if I hadn't attended In Beauty."

Exhibitor2024 Edition

"It is extremely important that In Beauty continues to happen, as it is essential for an event for our market to take place in the Capital."

Visitor2024 Edition

"In Beauty is an ideal event to discover new trends, network, and also learn from the In Beauty Academy."

Visitor2024 Edition

"Everything was very well organized and with great care in welcoming its guests! The beauty and care of the stand presentations, everything was very beautiful and organized."

Visitor2024 Edition

National Beauty Summit Transforms Lisbon for Three Days

  • #Exponor
  • #Press Release

In Beauty Returns to Lisbon with the Trends Shaping the World of Beauty

  • #Exponor
  • #Press Release

Exhibitor profile

  • Cosmetics, makeup, skincare, and body care brands
  • Aesthetics, dermocosmetics, and wellness companies
  • Hair brands and barbers
  • Nail brands and accessories
  • Training platforms and beauty academies
  • Distributors and resellers of products for professionals

Visitor profile

  • Beauticians, hairdressers, nail technicians, makeup artists, and barbers
  • Owners of salons, spas, and aesthetic centers
  • Health and wellness professionals
  • Distributors and purchasing decision-makers
  • Entrepreneurs and trainers in the sector
  • Students and beauty enthusiasts

Gallery

How to Get There

The Carlos Lopes Pavilion is located in the central area of Lisbon, next to Eduardo VII Park, with easy access via Avenida António Augusto de Aguiar and Avenida da Liberdade. There is public parking nearby, especially in the underground car parks close to Marquês de Pombal and El Corte Inglés.

Buses

Several Carris lines have stops near Eduardo VII Park, including:
  • 713 (Amoreiras – Campolide Station)
  • 723 (Algés – Desterro)
  • 736 (Cais do Sodré – Odivelas)

Metro

  • Blue Line (Parque station) – approximately 5 minutes on foot.
  • Yellow or Blue Line (Marquês de Pombal station) – about 8 minutes on foot.

Taxi and Ride-Hailing Services

There is a specific area near the entrance of Eduardo VII Park where you can easily find taxis or use services like Uber and Bolt to quickly reach the Carlos Lopes Pavilion.

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From October 25 to 27, 2025, the Carlos Lopes Pavilion in Lisbon will once again host In Beauty – International Fair of Aesthetics, Cosmetics, Hair, Nails, and Makeup.

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