PROGRAM

Let’s Talk About…

  • September 25 to 27, 2025
  • Check-in and Lounge

Quiet Luxury BY JOANA MARCELINO

Inspirational environment proposals

Joana Marcelino designs the check-in and lounge spaces of Homeing in its 10th edition, where she also curates under the Quiet Luxury concept. The project, developed in full harmony with the Carlos Lopes Pavilion, evokes the serene elegance of a hotel courtyard – a place of pause, contemplation, and welcome.

Watch the curator's video

Joana Marcelino

  • September 25 to 27, 2025
  • South Foyer

INSTALLATION

“The Expression of Matter” by Sofia Águas, FBAUL

In the exhibition Expression of Matter, the vases from the Raw Resonance collection transform into objects of sculptural presence and design precision. Each piece is entirely hand-shaped, without the use of molds, allowing form, proportion, and materiality to reveal themselves uniquely. The series explores the dialogue between light, space, and matter, balancing formal rigor and tactile expressiveness. The design of these vases values the purity of lines, the clarity of forms, and the intimate relationship between object and user, reflecting a contemporary approach to ceramics as objects of contemplation and use.

  • Curator and Design: Sofia Águas (Researcher and Lecturer at FBAUL)
  • Exhibition Support: João Costa and João Rocha (ProjectLabb at FBAUL)
  • Coordination: Isabel Dâmaso (Director of the Equipment Design Department at FBAUL)

Sofia Águas

  • September 25, 2025
  • South Foyer

3:00 PM-4:30 PM - LUXURY, ART, AND DESIGN

Mónica Seabra-Mendes, Maura Marvão, Madalena Horta e Costa, Ana Rita Soares, and Amândio Pereira

Moderation: Sandra Nobre, journalist and storyteller, founder of the publisher ShortStories
Org. Ana Rita Soares Interior Design with the Support and Promotion of ArchiNews

This debate will explore the fascinating intersection between luxury, art, design, and craftsmanship, reflecting on how these disciplines currently complement each other to create unique environments that result in truly unparalleled experiences.

The proposal is to analyze the perspective of the luxury client, who values not only the final product but also the knowledge, authenticity, and excellence behind each creation conceived by Portuguese designers, visual artists, and craftsmen.

This is a current and inspiring topic, especially relevant for professionals in architecture and interior design, who seek to integrate excellence, culture, and creativity into their projects. The lecture invites reflection on how contemporary luxury is built from the collaboration between different creative areas, elevating the cultural and emotional value of spaces and objects.

Speakers

Ana Rita Soares

Mónica Seabra-Mendes

Maura Marvão

Madalena Horta e Costa

Amândio Pereira

  • September 25, 2025
  • South Foyer

4:45 PM-5:30 PM - Interior Design in Luxury Hospitality: Inspiring Cases

Pilar Paiva de Sousa, Luís Rebelo de Andrade, Paulo Lobo
Moderation: Liliana Conde, Founder & CEO – Conde Hospitality Solutions, Consultant and Trainer in Hospitality

Interior design in luxury hospitality goes far beyond aesthetics; it is a strategic tool to create memorable experiences, reinforce brand identity, and win guest preference.

Through inspiring cases presented by Pilar Paiva de Sousa, Paulo Lobo, and Luís Rebelo de Andrade, elements such as architecture, lighting, noble materials, and personalization that contribute to creating sophisticated, welcoming, and unique environments will be explored.

Speakers

Pilar Paiva de Sousa

Luís Rebelo de Andrade

Paulo Lobo

  • September 26, 2025
  • South Foyer

10:30 AM-11:20 AM - From Matter to Virtual Reality

Sofia Águas, João Rocha, João Costa, Isabel Dâmaso

Org. Faculty of Fine Arts, University of Lisbon

Presentation of perspectives from design research conducted at the Equipment Design Department of FBAUL.

Speakers

Sofia Águas

João Rocha

João Costa

Isabel Dâmaso

  • September 26, 2025
  • South Foyer

11:30 AM-12:15 PM - The House Inspires the Hotel, the Hotel Reinvents the House

Joana Marcelino, Artur Correia

More than just a place to sleep, the hotel is a space where the comfort of home meets the elegance of hospitality, where the essence of home details is an extension of the care found at home, creating unique experiences. The home can also be a continuation of the hotel environment, a true refuge designed to evoke feelings of welcome.

Speakers

Joana Marcelino

Artur Correia

  • September 26, 2025
  • South Foyer

2:30 PM-3:00 PM - How to Boost Your Business Through Social Media

Bárbara Bação

A Consultant for Content Creators and Small Businesses, this digital marketing specialist will highlight a set of aspects to consider to boost businesses through social media, favoring a creative and strategic approach to ensure communication aligns with business strategy.

Speaker

Bárbara Bação

  • September 26, 2025
  • South Foyer

3:00 PM-3:30 PM - Illuminate the Guest Room with Intention: Rethinking Bedside Lighting

Mike Mould, Sarah Scott

This session will focus on a specialty, “Design for Guest Rooms,” aiming to explore the demands in the evolution of modern guest rooms and how well-thought-out bedside lighting can elevate comfort, usability, and design cohesion, both in hospitality and residential spaces. Design principles and products will be pragmatically addressed with support from case studies.

Speakers

Mike Mould

Sarah Scott

  • September 26, 2025
  • South Foyer

3:30 PM-4:00 PM - Quiet Luxury: Authenticity, Identity, and Exclusivity in Architecture and Interior Design

Patrícia Catalão, Vera Quintas, Miguel Novais

Reflection on Quiet Luxury as a trend that values experiences and lifestyle: personalized environments, supported by stories and identity, designed with natural materials, exceptional details, and the integration of art and pieces developed by designers and craftsmen. An approach on how to transform projects into brands of cultural and emotional value.

Speakers

Patrícia Catalão
Homeig-Vera-Quintas

Vera Quintas
Homeing-Miguel-Novais

Miguel Novais

How to Get There

The Carlos Lopes Pavilion is located in the central area of Lisbon, next to Eduardo VII Park, with easy access via Avenida António Augusto de Aguiar and Avenida da Liberdade. There is public parking nearby, especially in the underground car parks close to Marquês de Pombal and El Corte Inglés.

Buses

Several Carris lines have stops near Eduardo VII Park, including:
  • 713 (Amoreiras – Campolide Station)
  • 723 (Algés – Desterro)
  • 736 (Cais do Sodré – Odivelas)

Metro

  • Blue Line (Parque station) – approximately 5 minutes on foot.
  • Yellow or Blue Line (Marquês de Pombal station) – about 8 minutes on foot.

Taxi and Ride-Hailing Services

There is a specific area near the entrance of Eduardo VII Park where you can easily find taxis or use services like Uber and Bolt to quickly reach the Carlos Lopes Pavilion.

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Joana Marcelino

Joana Marcelino é arquiteta, fundadora e diretora criativa do Joana Marcelino Studio, atelier multidisciplinar onde arquitetura, design, arte e lifestyle se cruzam de forma sensível e estratégica. Reconhecida pela sua abordagem integrada — do licenciamento à decoração final — desenvolve conceitos e projetos em Portugal e França e India.
O seu trabalho destaca-se pela sofisticação intemporal, uso de materiais nobres, paletas subtis e um profundo entendimento da psicologia do espaço. Joana é hoje um dos rostos mais relevantes da nova geração de criadores portugueses, com uma visão transversal, elegante e global.
O seu portefólio inclui colaborações nacionais e internacionais nas áreas da arquitetura, interiores, cenografia, design de produto e direção criativa, com marcas como Vista Alegre, Wewood, Pedrantiqua, Pavigrés, Lovetiles, Maison Margiela, Banaras Bhang e Per Use.
Defensora de uma prática sensível, sustentável e ligada ao saber-fazer artesanal português, fundou o projeto Flores e Cerâmica e é docente convidada na Universidade Lusíada. É presença ativa na imprensa e colaboradora regular em conferências, publicações e curadorias que promovem a excelência do design português no mundo.

Sofia Águas

Designer de produto e investigadora, com prática centrada na cerâmica manual contemporânea. A sua abordagem explora a interseção entre forma, luz e textura, com ênfase na expressão intrínseca da matéria. As peças são desenvolvidas a partir de processos manuais que valorizam a materialidade bruta e a simplicidade formal, promovendo uma estética silenciosa e atemporal. O seu trabalho reflete os princípios do Quiet Luxury, através de uma investigação contínua sobre a honestidade material, a durabilidade emocional e a linguagem sensorial dos objetos.

Ana Rita Soares

Designer de Interiores com carreira internacional iniciada em Madrid, fundou o Atelier Ana Rita Soares há 19 anos. Reconhecido pela criação de ambientes elegantes, funcionais e personalizados, o atelier desenvolve projetos residenciais, comerciais e hoteleiros, refletindo o estilo de vida de cada cliente. Distinguido nacional e internacionalmente, recebeu em 2025 o prémio Best Luxury Interior Design Studio in Portugal pelos Luxury Lifestyle Awards. Paralelamente, lecionou e dirigiu o curso de Design de Interiores da Escola de Moda de Lisboa, dinamizando ainda workshops, rubricas e artigos de referência.

Mónica Seabra-Mendes

Com mestrado em Gestão do Luxo pela Sorbonne (Paris) e licenciatura em Comunicação Empresarial, iniciou carreira na casa de alta-costura Guy Laroche e passou pelo grupo L’Oréal, Shiseido e Clarins em funções de direção de marketing e comunicação, em Portugal e Espanha. Fundadora da Affluencial, plataforma de consultoria e formação em luxo, desenvolveu programas executivos e experiências internacionais na área. Desde 2011, é diretora do Programa de Gestão do Luxo na Católica Lisbon Business & Economics. Autora, oradora e membro do Conselho Consultivo da Associação Portuguesa das Marcas de Excelência, é hoje uma referência no universo do luxo.

Maura Marvão

Licenciada em Direito pela Universidade Católica e Mestre em Arts Administration pela New York University, iniciou o percurso nos Comités Preparatórios da ONU para o Tribunal Penal Internacional e no New Museum of Contemporary Art em Nova Iorque. Há 17 anos que representa em Portugal e Espanha a leiloeira internacional Phillips. Também leciona Art Markets and Practices of Collecting na Universidade Católica. Organizou conferências e seminários, bem como projetos ligados à cultura. Foi Presidente da ADIAC e do grupo de amigos da Fundação Ricardo Espírito Santo Silva, e Fundadora do núcleo português do National Museum for Women in the Arts em Washington. Integra o Conselho Consultivo da Associação Bagos D’Ouro.

Madalena Horta e Costa​

Madalena Horta e Costa é especialista no departamento de Design da Phillips, em Londres, função que desempenha há quatro anos, depois de ter sido Head of Sale do mesmo departamento durante cinco anos. Com mais de dez anos de experiência na área dos leilões, tem uma profunda compreensão do setor e um vasto conhecimento do mercado de arte e design. É mestre em Arquitetura pela Universidade Autónoma de Lisboa.

Amândio Pereira

É  o Fundador e CEO da Boca do Lobo, uma marca de design exclusivo, reconhecida internacionalmente. A marca tem como missão promover e preservar as Artes e Ofícios genuínos de Portugal e do mundo, aliando tradições ancestrais a novas tecnologias para criar peças de design contemporâneo e singular. Após a fundação da Boca do Lobo, Amândio Pereira criou o Covet Group, um grupo criativo que integra 11 marcas de design de luxo, todas elas sustentadas na excelência das Artes e Ofícios e design moderno.

Paulo Lobo

Paulo Lobo inicia o seu percurso com a abertura de um espaço em 1985 com a intenção de divulgação e comercialização de objetos e equipamento de design, e execução de projetos de interiores.

Autodidata, atmosferas marcadas por intensidade. Amante de detalhes e contrastes inesperados, aliados a um espírito provocador, sem perder a essência da alma dos espaços.

Fiel confesso do pensamento de John Maeda; “um designer é alguém que constrói enquanto pensa, alguém para quem o planeamento e a execução acontecem em simultâneo.”

João Rocha

Formado em Design de Equipamento pela Faculdade de Belas-Artes da Universidade de Lisboa (FBAUL), atualmente desenvolve a sua investigação no âmbito da Prototipagem e das Tecnologias de Fabricação Digital enaquanto investigador colaborador do Centro de Investigação e de Estudos em Belas-Artes (CIEBA).
Desenvolve a sua atividade profissional como técnico no ProjectLabb – Laboratório de Prototipagem da FBAUL, onde auxilia o desenvolvimento e a materialização de projetos em design de equipamento. É também professor de Ferramentas Digitais no curso de Design de Mobiliário na Lisbon School of Design (LSD).
Tem colaborado com designers e artistas através da consultoria, coordenação ou produção de projetos, exposições e livros nas áreas do Design, Comunicação e Arte.

João Costa

Trabalha como técnico superior no ProjectLabb – Laboratório de Design de Equipamento FBAUL/CIEBA desde 2014. Licenciado em Design de Equipamento (2014) e mestre em Design de Produto pela Faculdade de Belas-Artes da Universidade de Lisboa (2018). Encontra-se a frequentar o doutoramento em Belas-Artes na especialidade de Design de Equipamento onde desenvolve investigação sobre a aplicação das tecnologias de XR (Realidade Virtual, Aumentada e Mista) como ferramentas de projeto para Design de Produto. É investigador colaborador no CIEBA e ITI, onde tem integrado diversos projetos de investigação dedicados à aplicação das tecnologias referidas em diversos contextos, passando pelo ensino, conservação de património e arte. Desde 2013 que colabora com diversos artistas na produção de obras de arte e exposições. Desde 2021 que tem participado em exposições coletivas com projetos artísticos em Realidade Virtual (QXT – 2021; Qxt pt2 – 2022; EXHODO – 2024).

Isabel Dâmaso​

Doutorada em Belas Artes (Design de Equipamento) pela Faculdade de Belas Artes da Universidade de Lisboa (2007), Isabel Dâmaso é atualmente Diretora do Departamento de Design de Equipamento da mesma Faculdade, onde tirou o curso de Design de Equipamento e leciona desde 1998. Possui ainda um Mestrado em Design Industrial pela Faculdade de Arquitetura da Universidade do Porto (1998). Como designer recebeu vários prémios de design e participou em exposições em Portugal, Espanha e Alemanha. As suas principais áreas de investigação são os Estudos de Design, a Cultura do Design, o Design Circular e as Práticas Curatoriais em Design.

Artur Correia

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Bárbara Bação

Formada em Comunicação Social e Marketing pela Universidade Católica Portuguesa, iniciou a sua trajetória com um blogue pessoal e trabalhou em empresas como a Microsoft Portugal, antes de se dedicar a tempo inteiro ao seu próprio negócio em 2021. Atualmente, lidera a agência Magnet Media, que cria estratégias e conteúdos para redes sociais, e oferece consultorias, cursos e e-books para ajudar empreendedores a comunicar e a crescer online. 

Patrícia Catalão

Patrícia Catalão é arquiteta, com uma carreira consolidada em arquitetura e design de interiores, distinguindo-se pela criação de projetos inovadores que aliam funcionalidade, sofisticação e identidade cultural. A sua marca, sediada em Lisboa, destaca-se pela capacidade de transformar a visão e os sonhos dos clientes em ambientes singulares, com impacto emocional e autenticidade.

Em 2019 a sua participação na Intercasa Living & Design 2019 foi distinguida com o Prémio SIL Imobiliário, Prémio de Excelência na categoria “Ambientes e Tendências”.

Em 2023, Patrícia Catalão foi curadora da Homeing, com a criação do projeto “The Lake Lodge”. No ano seguinte, foi novamente convidada a criar um projeto da sua autoria, com apresentação do projeto “Crossing Atlantic Pavilion”.

Patrícia Catalão participou no PodCast “Feito para Construir”, onde conta um pouco da sua história profissional e dos seus interesses.

homeig-vera-quintas

Vera Quintas

Eng.ª Agrónoma, licenciada em Arq.ª Paisagista, e Designer de Interiores.

Trabalha desde 2019, no departamento de obras e projetos do Horto do Campo Grande em Lisboa, onde desenvolve projetos de biofilia, de decoração de eventos, e de espaços exteriores.

homeing-miguel-novais

Miguel Novais

Miguel Novais é CEO da KATOA, empresa portuguesa de iluminação especializada no design e produção de luminárias personalizadas.

Com foco em inovação, sustentabilidade e integração tecnológica, tem liderado projetos que unem estética, funcionalidade e impacto positivo.

Joana Marcelino

Joana Marcelino is an architect, founder, and creative director of Joana Marcelino Studio, a multidisciplinary atelier where architecture, design, art, and lifestyle intersect in a sensitive and strategic manner. Recognized for her integrated approach—from licensing to final decoration—she develops concepts and projects in Portugal, France, and India.
Her work is distinguished by timeless sophistication, the use of noble materials, subtle palettes, and a deep understanding of the psychology of space. Joana is now one of the most prominent figures of the new generation of Portuguese creators, with a transversal, elegant, and global vision.
Her portfolio includes national and international collaborations in the fields of architecture, interiors, scenography, product design, and creative direction, with brands such as Vista Alegre, Wewood, Pedrantiqua, Pavigrés, Lovetiles, Maison Margiela, Banaras Bhang, and Per Use.
An advocate of a sensitive, sustainable practice connected to Portuguese artisanal know-how, she founded the Flores e Cerâmica project and is a guest lecturer at Universidade Lusíada. She is an active presence in the press and a regular collaborator in conferences, publications, and curations that promote the excellence of Portuguese design worldwide.

Sofia Águas

Product designer and researcher, with a practice focused on contemporary handmade ceramics. Her approach explores the intersection between form, light, and texture, with an emphasis on the intrinsic expression of the material. The pieces are developed from manual processes that value raw materiality and formal simplicity, promoting a quiet and timeless aesthetic. Her work reflects the principles of Quiet Luxury, through continuous research on material honesty, emotional durability, and the sensory language of objects.

Ana Rita Soares

An Interior Designer with an international career that began in Madrid, she founded the Atelier Ana Rita Soares 19 years ago. Renowned for creating elegant, functional, and personalized environments, the atelier develops residential, commercial, and hospitality projects, reflecting each client’s lifestyle. Recognized nationally and internationally, it received the Best Luxury Interior Design Studio in Portugal award from the Luxury Lifestyle Awards in 2025. In parallel, she taught and directed the Interior Design course at the Lisbon Fashion School, also conducting workshops, columns, and reference articles.

Mónica Seabra-Mendes

With a master’s degree in Luxury Management from the Sorbonne (Paris) and a degree in Corporate Communication, she began her career at the haute couture house Guy Laroche and worked with the L’Oréal, Shiseido, and Clarins groups in marketing and communication management roles in Portugal and Spain. Founder of Affluencial, a luxury consulting and training platform, she developed executive programs and international experiences in the field. Since 2011, she has been the director of the Luxury Management Program at Católica Lisbon Business & Economics. An author, speaker, and member of the Advisory Board of the Portuguese Association of Excellence Brands, she is now a reference in the luxury universe.

Maura Marvão

With a degree in Law from the Catholic University and a Master’s in Arts Administration from New York University, she began her career at the UN Preparatory Committees for the International Criminal Court and at the New Museum of Contemporary Art in New York. For 17 years, she has represented the international auction house Phillips in Portugal and Spain. She also teaches Art Markets and Practices of Collecting at the Catholic University. She has organized conferences and seminars, as well as projects related to culture. She was President of ADIAC and the friends group of the Ricardo Espírito Santo Silva Foundation, and Founder of the Portuguese branch of the National Museum for Women in the Arts in Washington. She is a member of the Advisory Board of the Bagos D’Ouro Association.

Madalena Horta e Costa

Madalena Horta e Costa is a specialist in the Design department at Phillips in London, a role she has held for four years, after serving as Head of Sale in the same department for five years. With over ten years of experience in the auction field, she has a deep understanding of the sector and extensive knowledge of the art and design market. She holds a master’s degree in Architecture from the Autonomous University of Lisbon.

Amândio Pereira

He is the Founder and CEO of Boca do Lobo, an exclusive design brand recognized internationally. The brand’s mission is to promote and preserve the genuine Arts and Crafts of Portugal and the world, combining ancient traditions with new technologies to create contemporary and unique design pieces. After founding Boca do Lobo, Amândio Pereira created the Covet Group, a creative group that encompasses 11 luxury design brands, all supported by the excellence of Arts and Crafts and modern design.

Paulo Lobo

Paulo Lobo began his journey with the opening of a space in 1985 with the intention of promoting and selling design objects and equipment, as well as executing interior projects.

Self-taught, atmospheres marked by intensity. A lover of details and unexpected contrasts, combined with a provocative spirit, without losing the essence of the soul of the spaces.

A confessed follower of John Maeda’s thought; “a designer is someone who builds while thinking, someone for whom planning and execution happen simultaneously.”

João Rocha

Graduated in Equipment Design from the Faculty of Fine Arts of the University of Lisbon (FBAUL), he is currently conducting his research in the field of Prototyping and Digital Fabrication Technologies as a collaborating researcher at the Research and Studies Center in Fine Arts (CIEBA).
He works professionally as a technician at ProjectLabb – Prototyping Laboratory of FBAUL, where he assists in the development and materialization of equipment design projects. He is also a professor of Digital Tools in the Furniture Design course at the Lisbon School of Design (LSD).
He has collaborated with designers and artists through consulting, coordinating, or producing projects, exhibitions, and books in the fields of Design, Communication, and Art.

João Costa

He has been working as a senior technician at ProjectLabb – Equipment Design Laboratory FBAUL/CIEBA since 2014. He holds a degree in Equipment Design (2014) and a master’s in Product Design from the Faculty of Fine Arts of the University of Lisbon (2018). He is currently pursuing a PhD in Fine Arts specializing in Equipment Design, where he conducts research on the application of XR technologies (Virtual, Augmented, and Mixed Reality) as project tools for Product Design. He is a collaborating researcher at CIEBA and ITI, where he has been involved in various research projects dedicated to the application of these technologies in different contexts, including education, heritage conservation, and art. Since 2013, he has collaborated with various artists in the production of artworks and exhibitions. Since 2021, he has participated in group exhibitions with artistic projects in Virtual Reality (QXT – 2021; Qxt pt2 – 2022; EXHODO – 2024).

Isabel Dâmaso

With a PhD in Fine Arts (Equipment Design) from the Faculty of Fine Arts of the University of Lisbon (2007), Isabel Dâmaso is currently the Director of the Equipment Design Department at the same Faculty, where she completed her Equipment Design course and has been teaching since 1998. She also holds a Master’s degree in Industrial Design from the Faculty of Architecture of the University of Porto (1998). As a designer, she has received several design awards and participated in exhibitions in Portugal, Spain, and Germany. Her main research areas are Design Studies, Design Culture, Circular Design, and Curatorial Practices in Design.

Artur Correia

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Bárbara Bação

Graduated in Social Communication and Marketing from the Catholic University of Portugal, she began her journey with a personal blog and worked at companies like Microsoft Portugal before dedicating herself full-time to her own business in 2021. Currently, she leads the agency Magnet Media, which creates strategies and content for social networks, and offers consulting, courses, and e-books to help entrepreneurs communicate and grow online.

Patrícia Catalão

Patrícia Catalão is an architect with a well-established career in architecture and interior design, distinguished by the creation of innovative projects that combine functionality, sophistication, and cultural identity. Her brand, based in Lisbon, stands out for its ability to transform clients’ visions and dreams into unique environments with emotional impact and authenticity.

In 2019, her participation in Intercasa Living & Design 2019 was recognized with the SIL Real Estate Award, Excellence Award in the “Environments and Trends” category.

In 2023, Patrícia Catalão curated Homeing, creating the project “The Lake Lodge.” The following year, she was invited again to create a project of her own, presenting the “Crossing Atlantic Pavilion” project.

Patrícia Catalão participated in the podcast “Made to Build,” where she shares a bit of her professional story and interests.

Homeig-Vera-Quintas

Vera Quintas

Agricultural Engineer, graduated in Landscape Architecture, and Interior Designer.

Since 2019, she has been working in the works and projects department at Horto do Campo Grande in Lisbon, where she develops biophilic projects, event decoration, and outdoor spaces.

Homeing-Miguel-Novais

Miguel Novais

Miguel Novais is the CEO of KATOA, a Portuguese lighting company specializing in the design and production of customized luminaires.

With a focus on innovation, sustainability, and technological integration, he has led projects that combine aesthetics, functionality, and positive impact.