PROGRAM

Let’s Talk About…

  • September 25 to 27, 2025
  • Check-in and Lounge

Quiet Luxury BY JOANA MARCELINO

Inspirational environment proposals

Joana Marcelino designs the check-in and lounge spaces of Homeing in its 10th edition, where she also curates under the Quiet Luxury concept. The project, developed in full harmony with the Carlos Lopes Pavilion, evokes the serene elegance of a hotel courtyard – a place of pause, contemplation, and welcome.

Watch the curator's video

Joana Marcelino

  • September 25 to 27, 2025
  • South Foyer

INSTALLATION

“The Expression of Matter” by Sofia Águas, FBAUL

In the exhibition Expression of Matter, the vases from the Raw Resonance collection transform into objects of sculptural presence and design precision. Each piece is entirely hand-shaped, without the use of molds, allowing form, proportion, and materiality to reveal themselves uniquely. The series explores the dialogue between light, space, and matter, balancing formal rigor and tactile expressiveness. The design of these vases values the purity of lines, the clarity of forms, and the intimate relationship between object and user, reflecting a contemporary approach to ceramics as objects of contemplation and use.

  • Curator and Design: Sofia Águas (Researcher and Lecturer at FBAUL)
  • Exhibition Support: João Costa and João Rocha (ProjectLabb at FBAUL)
  • Coordination: Isabel Dâmaso (Director of the Equipment Design Department at FBAUL)

Sofia Águas

  • September 25, 2025
  • South Foyer

3:00 PM-4:30 PM - LUXURY, ART, AND DESIGN

Mónica Seabra-Mendes, Maura Marvão, Madalena Horta e Costa, Ana Rita Soares, and Amândio Pereira

Moderation: Sandra Nobre, journalist and storyteller, founder of the publisher ShortStories
Org. Ana Rita Soares Interior Design with the Support and Promotion of ArchiNews

This debate will explore the fascinating intersection between luxury, art, design, and craftsmanship, reflecting on how these disciplines currently complement each other to create unique environments that result in truly unparalleled experiences.

The proposal is to analyze the perspective of the luxury client, who values not only the final product but also the knowledge, authenticity, and excellence behind each creation conceived by Portuguese designers, visual artists, and craftsmen.

This is a current and inspiring topic, especially relevant for professionals in architecture and interior design, who seek to integrate excellence, culture, and creativity into their projects. The lecture invites reflection on how contemporary luxury is built from the collaboration between different creative areas, elevating the cultural and emotional value of spaces and objects.

Speakers

Ana Rita Soares

Mónica Seabra-Mendes

Maura Marvão

Madalena Horta e Costa

Amândio Pereira

  • September 25, 2025
  • South Foyer

4:45 PM-5:30 PM - Interior Design in Luxury Hospitality: Inspiring Cases

Pilar Paiva de Sousa, Luís Rebelo de Andrade, Paulo Lobo
Moderation: Liliana Conde, Founder & CEO – Conde Hospitality Solutions, Consultant and Trainer in Hospitality

Interior design in luxury hospitality goes far beyond aesthetics; it is a strategic tool to create memorable experiences, reinforce brand identity, and win guest preference.

Through inspiring cases presented by Pilar Paiva de Sousa, Paulo Lobo, and Luís Rebelo de Andrade, elements such as architecture, lighting, noble materials, and personalization that contribute to creating sophisticated, welcoming, and unique environments will be explored.

Speakers

Pilar Paiva de Sousa

Luís Rebelo de Andrade

Paulo Lobo

  • September 26, 2025
  • South Foyer

10:30 AM-11:20 AM - From Matter to Virtual Reality

Sofia Águas, João Rocha, João Costa, Isabel Dâmaso

Org. Faculty of Fine Arts, University of Lisbon

Presentation of perspectives from design research conducted at the Equipment Design Department of FBAUL.

Speakers

Sofia Águas

João Rocha

João Costa

Isabel Dâmaso

  • September 26, 2025
  • South Foyer

11:30 AM-12:15 PM - The House Inspires the Hotel, the Hotel Reinvents the House

Joana Marcelino, Artur Correia

More than just a place to sleep, the hotel is a space where the comfort of home meets the elegance of hospitality, where the essence of home details is an extension of the care found at home, creating unique experiences. The home can also be a continuation of the hotel environment, a true refuge designed to evoke feelings of welcome.

Speakers

Joana Marcelino

Artur Correia

  • September 26, 2025
  • South Foyer

2:30 PM-3:00 PM - How to Boost Your Business Through Social Media

Bárbara Bação

A Consultant for Content Creators and Small Businesses, this digital marketing specialist will highlight a set of aspects to consider to boost businesses through social media, favoring a creative and strategic approach to ensure communication aligns with business strategy.

Speaker

Bárbara Bação

  • September 26, 2025
  • South Foyer

3:00 PM-3:30 PM - Illuminate the Guest Room with Intention: Rethinking Bedside Lighting

Mike Mould, Sarah Scott

This session will focus on a specialty, “Design for Guest Rooms,” aiming to explore the demands in the evolution of modern guest rooms and how well-thought-out bedside lighting can elevate comfort, usability, and design cohesion, both in hospitality and residential spaces. Design principles and products will be pragmatically addressed with support from case studies.

Speakers

Mike Mould

Sarah Scott

  • September 26, 2025
  • South Foyer

3:30 PM-4:00 PM - Quiet Luxury: Authenticity, Identity, and Exclusivity in Architecture and Interior Design

Patrícia Catalão, Vera Quintas, Miguel Novais

Reflection on Quiet Luxury as a trend that values experiences and lifestyle: personalized environments, supported by stories and identity, designed with natural materials, exceptional details, and the integration of art and pieces developed by designers and craftsmen. An approach on how to transform projects into brands of cultural and emotional value.

Speakers

Patrícia Catalão
Homeig-Vera-Quintas

Vera Quintas
Homeing-Miguel-Novais

Miguel Novais

How to Get There

The Carlos Lopes Pavilion is located in the central area of Lisbon, next to Eduardo VII Park, with easy access via Avenida António Augusto de Aguiar and Avenida da Liberdade. There is public parking nearby, especially in the underground car parks close to Marquês de Pombal and El Corte Inglés.

Buses

Several Carris lines have stops near Eduardo VII Park, including:
  • 713 (Amoreiras – Campolide Station)
  • 723 (Algés – Desterro)
  • 736 (Cais do Sodré – Odivelas)

Metro

  • Blue Line (Parque station) – approximately 5 minutes on foot.
  • Yellow or Blue Line (Marquês de Pombal station) – about 8 minutes on foot.

Taxi and Ride-Hailing Services

There is a specific area near the entrance of Eduardo VII Park where you can easily find taxis or use services like Uber and Bolt to quickly reach the Carlos Lopes Pavilion.

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Joana Marcelino

Joana Marcelino is an architect, founder, and creative director of Joana Marcelino Studio, a multidisciplinary atelier where architecture, design, art, and lifestyle intersect in a sensitive and strategic manner. Recognized for her integrated approach—from licensing to final decoration—she develops concepts and projects in Portugal, France, and India.
Her work is distinguished by timeless sophistication, the use of noble materials, subtle palettes, and a deep understanding of the psychology of space. Joana is now one of the most prominent figures of the new generation of Portuguese creators, with a transversal, elegant, and global vision.
Her portfolio includes national and international collaborations in the fields of architecture, interiors, scenography, product design, and creative direction, with brands such as Vista Alegre, Wewood, Pedrantiqua, Pavigrés, Lovetiles, Maison Margiela, Banaras Bhang, and Per Use.
An advocate of a sensitive, sustainable practice connected to Portuguese artisanal know-how, she founded the Flores e Cerâmica project and is a guest lecturer at Universidade Lusíada. She is an active presence in the press and a regular collaborator in conferences, publications, and curations that promote the excellence of Portuguese design worldwide.

Sofia Águas

Product designer and researcher, with a practice focused on contemporary handmade ceramics. Her approach explores the intersection between form, light, and texture, with an emphasis on the intrinsic expression of the material. The pieces are developed from manual processes that value raw materiality and formal simplicity, promoting a quiet and timeless aesthetic. Her work reflects the principles of Quiet Luxury, through continuous research on material honesty, emotional durability, and the sensory language of objects.

Ana Rita Soares

An Interior Designer with an international career that began in Madrid, she founded the Atelier Ana Rita Soares 19 years ago. Renowned for creating elegant, functional, and personalized environments, the atelier develops residential, commercial, and hospitality projects, reflecting each client’s lifestyle. Recognized nationally and internationally, it received the Best Luxury Interior Design Studio in Portugal award from the Luxury Lifestyle Awards in 2025. In parallel, she taught and directed the Interior Design course at the Lisbon Fashion School, also conducting workshops, columns, and reference articles.

Mónica Seabra-Mendes

With a master’s degree in Luxury Management from the Sorbonne (Paris) and a degree in Corporate Communication, she began her career at the haute couture house Guy Laroche and worked with the L’Oréal, Shiseido, and Clarins groups in marketing and communication management roles in Portugal and Spain. Founder of Affluencial, a luxury consulting and training platform, she developed executive programs and international experiences in the field. Since 2011, she has been the director of the Luxury Management Program at Católica Lisbon Business & Economics. An author, speaker, and member of the Advisory Board of the Portuguese Association of Excellence Brands, she is now a reference in the luxury universe.

Maura Marvão

With a degree in Law from the Catholic University and a Master’s in Arts Administration from New York University, she began her career at the UN Preparatory Committees for the International Criminal Court and at the New Museum of Contemporary Art in New York. For 17 years, she has represented the international auction house Phillips in Portugal and Spain. She also teaches Art Markets and Practices of Collecting at the Catholic University. She has organized conferences and seminars, as well as projects related to culture. She was President of ADIAC and the friends group of the Ricardo Espírito Santo Silva Foundation, and Founder of the Portuguese branch of the National Museum for Women in the Arts in Washington. She is a member of the Advisory Board of the Bagos D’Ouro Association.

Madalena Horta e Costa

Madalena Horta e Costa is a specialist in the Design department at Phillips in London, a role she has held for four years, after serving as Head of Sale in the same department for five years. With over ten years of experience in the auction field, she has a deep understanding of the sector and extensive knowledge of the art and design market. She holds a master’s degree in Architecture from the Autonomous University of Lisbon.

Amândio Pereira

He is the Founder and CEO of Boca do Lobo, an exclusive design brand recognized internationally. The brand’s mission is to promote and preserve the genuine Arts and Crafts of Portugal and the world, combining ancient traditions with new technologies to create contemporary and unique design pieces. After founding Boca do Lobo, Amândio Pereira created the Covet Group, a creative group that encompasses 11 luxury design brands, all supported by the excellence of Arts and Crafts and modern design.

Paulo Lobo

Paulo Lobo began his journey with the opening of a space in 1985 with the intention of promoting and selling design objects and equipment, as well as executing interior projects.

Self-taught, atmospheres marked by intensity. A lover of details and unexpected contrasts, combined with a provocative spirit, without losing the essence of the soul of the spaces.

A confessed follower of John Maeda’s thought; “a designer is someone who builds while thinking, someone for whom planning and execution happen simultaneously.”

João Rocha

Graduated in Equipment Design from the Faculty of Fine Arts of the University of Lisbon (FBAUL), he is currently conducting his research in the field of Prototyping and Digital Fabrication Technologies as a collaborating researcher at the Research and Studies Center in Fine Arts (CIEBA).
He works professionally as a technician at ProjectLabb – Prototyping Laboratory of FBAUL, where he assists in the development and materialization of equipment design projects. He is also a professor of Digital Tools in the Furniture Design course at the Lisbon School of Design (LSD).
He has collaborated with designers and artists through consulting, coordinating, or producing projects, exhibitions, and books in the fields of Design, Communication, and Art.

João Costa

He has been working as a senior technician at ProjectLabb – Equipment Design Laboratory FBAUL/CIEBA since 2014. He holds a degree in Equipment Design (2014) and a master’s in Product Design from the Faculty of Fine Arts of the University of Lisbon (2018). He is currently pursuing a PhD in Fine Arts specializing in Equipment Design, where he conducts research on the application of XR technologies (Virtual, Augmented, and Mixed Reality) as project tools for Product Design. He is a collaborating researcher at CIEBA and ITI, where he has been involved in various research projects dedicated to the application of these technologies in different contexts, including education, heritage conservation, and art. Since 2013, he has collaborated with various artists in the production of artworks and exhibitions. Since 2021, he has participated in group exhibitions with artistic projects in Virtual Reality (QXT – 2021; Qxt pt2 – 2022; EXHODO – 2024).

Isabel Dâmaso

With a PhD in Fine Arts (Equipment Design) from the Faculty of Fine Arts of the University of Lisbon (2007), Isabel Dâmaso is currently the Director of the Equipment Design Department at the same Faculty, where she completed her Equipment Design course and has been teaching since 1998. She also holds a Master’s degree in Industrial Design from the Faculty of Architecture of the University of Porto (1998). As a designer, she has received several design awards and participated in exhibitions in Portugal, Spain, and Germany. Her main research areas are Design Studies, Design Culture, Circular Design, and Curatorial Practices in Design.

Artur Correia

Insert text here

Bárbara Bação

Graduated in Social Communication and Marketing from the Catholic University of Portugal, she began her journey with a personal blog and worked at companies like Microsoft Portugal before dedicating herself full-time to her own business in 2021. Currently, she leads the agency Magnet Media, which creates strategies and content for social networks, and offers consulting, courses, and e-books to help entrepreneurs communicate and grow online.

Patrícia Catalão

Patrícia Catalão is an architect with a well-established career in architecture and interior design, distinguished by the creation of innovative projects that combine functionality, sophistication, and cultural identity. Her brand, based in Lisbon, stands out for its ability to transform clients’ visions and dreams into unique environments with emotional impact and authenticity.

In 2019, her participation in Intercasa Living & Design 2019 was recognized with the SIL Real Estate Award, Excellence Award in the “Environments and Trends” category.

In 2023, Patrícia Catalão curated Homeing, creating the project “The Lake Lodge.” The following year, she was invited again to create a project of her own, presenting the “Crossing Atlantic Pavilion” project.

Patrícia Catalão participated in the podcast “Made to Build,” where she shares a bit of her professional story and interests.

Homeig-Vera-Quintas

Vera Quintas

Agricultural Engineer, graduated in Landscape Architecture, and Interior Designer.

Since 2019, she has been working in the works and projects department at Horto do Campo Grande in Lisbon, where she develops biophilic projects, event decoration, and outdoor spaces.

Homeing-Miguel-Novais

Miguel Novais

Miguel Novais is the CEO of KATOA, a Portuguese lighting company specializing in the design and production of customized luminaires.

With a focus on innovation, sustainability, and technological integration, he has led projects that combine aesthetics, functionality, and positive impact.

Joana Marcelino

Joana Marcelino is an architect, founder, and creative director of Joana Marcelino Studio, a multidisciplinary atelier where architecture, design, art, and lifestyle intersect in a sensitive and strategic manner. Recognized for her integrated approach—from licensing to final decoration—she develops concepts and projects in Portugal, France, and India.
Her work is distinguished by timeless sophistication, the use of noble materials, subtle palettes, and a deep understanding of the psychology of space. Joana is now one of the most prominent figures of the new generation of Portuguese creators, with a transversal, elegant, and global vision.
Her portfolio includes national and international collaborations in the fields of architecture, interiors, scenography, product design, and creative direction, with brands such as Vista Alegre, Wewood, Pedrantiqua, Pavigrés, Lovetiles, Maison Margiela, Banaras Bhang, and Per Use.
An advocate of a sensitive, sustainable practice connected to Portuguese artisanal know-how, she founded the Flores e Cerâmica project and is a guest lecturer at Universidade Lusíada. She is an active presence in the press and a regular collaborator in conferences, publications, and curations that promote the excellence of Portuguese design worldwide.

Sofia Águas

Product designer and researcher, with a practice focused on contemporary handmade ceramics. Her approach explores the intersection between form, light, and texture, with an emphasis on the intrinsic expression of the material. The pieces are developed from manual processes that value raw materiality and formal simplicity, promoting a quiet and timeless aesthetic. Her work reflects the principles of Quiet Luxury, through continuous research on material honesty, emotional durability, and the sensory language of objects.

Ana Rita Soares

An Interior Designer with an international career that began in Madrid, she founded the Atelier Ana Rita Soares 19 years ago. Renowned for creating elegant, functional, and personalized environments, the atelier develops residential, commercial, and hospitality projects, reflecting each client’s lifestyle. Recognized nationally and internationally, it received the Best Luxury Interior Design Studio in Portugal award from the Luxury Lifestyle Awards in 2025. In parallel, she taught and directed the Interior Design course at the Lisbon Fashion School, also conducting workshops, columns, and reference articles.

Mónica Seabra-Mendes

With a master’s degree in Luxury Management from the Sorbonne (Paris) and a degree in Corporate Communication, she began her career at the haute couture house Guy Laroche and worked with the L’Oréal, Shiseido, and Clarins groups in marketing and communication management roles in Portugal and Spain. Founder of Affluencial, a luxury consulting and training platform, she developed executive programs and international experiences in the field. Since 2011, she has been the director of the Luxury Management Program at Católica Lisbon Business & Economics. An author, speaker, and member of the Advisory Board of the Portuguese Association of Excellence Brands, she is now a reference in the luxury universe.

Maura Marvão

With a degree in Law from the Catholic University and a Master’s in Arts Administration from New York University, she began her career at the UN Preparatory Committees for the International Criminal Court and at the New Museum of Contemporary Art in New York. For 17 years, she has represented the international auction house Phillips in Portugal and Spain. She also teaches Art Markets and Practices of Collecting at the Catholic University. She has organized conferences and seminars, as well as projects related to culture. She was President of ADIAC and the friends group of the Ricardo Espírito Santo Silva Foundation, and Founder of the Portuguese branch of the National Museum for Women in the Arts in Washington. She is a member of the Advisory Board of the Bagos D’Ouro Association.

Madalena Horta e Costa

Madalena Horta e Costa is a specialist in the Design department at Phillips in London, a role she has held for four years, after serving as Head of Sale in the same department for five years. With over ten years of experience in the auction field, she has a deep understanding of the sector and extensive knowledge of the art and design market. She holds a master’s degree in Architecture from the Autonomous University of Lisbon.

Amândio Pereira

He is the Founder and CEO of Boca do Lobo, an exclusive design brand recognized internationally. The brand’s mission is to promote and preserve the genuine Arts and Crafts of Portugal and the world, combining ancient traditions with new technologies to create contemporary and unique design pieces. After founding Boca do Lobo, Amândio Pereira created the Covet Group, a creative group that encompasses 11 luxury design brands, all supported by the excellence of Arts and Crafts and modern design.

Paulo Lobo

Paulo Lobo began his journey with the opening of a space in 1985 with the intention of promoting and selling design objects and equipment, as well as executing interior projects.

Self-taught, atmospheres marked by intensity. A lover of details and unexpected contrasts, combined with a provocative spirit, without losing the essence of the soul of the spaces.

A confessed follower of John Maeda’s thought; “a designer is someone who builds while thinking, someone for whom planning and execution happen simultaneously.”

João Rocha

Graduated in Equipment Design from the Faculty of Fine Arts of the University of Lisbon (FBAUL), he is currently conducting his research in the field of Prototyping and Digital Fabrication Technologies as a collaborating researcher at the Research and Studies Center in Fine Arts (CIEBA).
He works professionally as a technician at ProjectLabb – Prototyping Laboratory of FBAUL, where he assists in the development and materialization of equipment design projects. He is also a professor of Digital Tools in the Furniture Design course at the Lisbon School of Design (LSD).
He has collaborated with designers and artists through consulting, coordinating, or producing projects, exhibitions, and books in the fields of Design, Communication, and Art.

João Costa

He has been working as a senior technician at ProjectLabb – Equipment Design Laboratory FBAUL/CIEBA since 2014. He holds a degree in Equipment Design (2014) and a master’s in Product Design from the Faculty of Fine Arts of the University of Lisbon (2018). He is currently pursuing a PhD in Fine Arts specializing in Equipment Design, where he conducts research on the application of XR technologies (Virtual, Augmented, and Mixed Reality) as project tools for Product Design. He is a collaborating researcher at CIEBA and ITI, where he has been involved in various research projects dedicated to the application of these technologies in different contexts, including education, heritage conservation, and art. Since 2013, he has collaborated with various artists in the production of artworks and exhibitions. Since 2021, he has participated in group exhibitions with artistic projects in Virtual Reality (QXT – 2021; Qxt pt2 – 2022; EXHODO – 2024).

Isabel Dâmaso

With a PhD in Fine Arts (Equipment Design) from the Faculty of Fine Arts of the University of Lisbon (2007), Isabel Dâmaso is currently the Director of the Equipment Design Department at the same Faculty, where she completed her Equipment Design course and has been teaching since 1998. She also holds a Master’s degree in Industrial Design from the Faculty of Architecture of the University of Porto (1998). As a designer, she has received several design awards and participated in exhibitions in Portugal, Spain, and Germany. Her main research areas are Design Studies, Design Culture, Circular Design, and Curatorial Practices in Design.

Artur Correia

Insert text here

Bárbara Bação

Graduated in Social Communication and Marketing from the Catholic University of Portugal, she began her journey with a personal blog and worked at companies like Microsoft Portugal before dedicating herself full-time to her own business in 2021. Currently, she leads the agency Magnet Media, which creates strategies and content for social networks, and offers consulting, courses, and e-books to help entrepreneurs communicate and grow online.

Patrícia Catalão

Patrícia Catalão is an architect with a well-established career in architecture and interior design, distinguished by the creation of innovative projects that combine functionality, sophistication, and cultural identity. Her brand, based in Lisbon, stands out for its ability to transform clients’ visions and dreams into unique environments with emotional impact and authenticity.

In 2019, her participation in Intercasa Living & Design 2019 was recognized with the SIL Real Estate Award, Excellence Award in the “Environments and Trends” category.

In 2023, Patrícia Catalão curated Homeing, creating the project “The Lake Lodge.” The following year, she was invited again to create a project of her own, presenting the “Crossing Atlantic Pavilion” project.

Patrícia Catalão participated in the podcast “Made to Build,” where she shares a bit of her professional story and interests.

Homeig-Vera-Quintas

Vera Quintas

Agricultural Engineer, graduated in Landscape Architecture, and Interior Designer.

Since 2019, she has been working in the works and projects department at Horto do Campo Grande in Lisbon, where she develops biophilic projects, event decoration, and outdoor spaces.

Homeing-Miguel-Novais

Miguel Novais

Miguel Novais is the CEO of KATOA, a Portuguese lighting company specializing in the design and production of customized luminaires.

With a focus on innovation, sustainability, and technological integration, he has led projects that combine aesthetics, functionality, and positive impact.