Expor

Present your brand at the largest beauty event in the Iberian Peninsula

The Expocosmética 2026, from April 11 to 13, at Exponor, is the ideal showcase to present your products, attract new clients, and position yourself at the center of decision-making in the beauty sector.

With thousands of professional visitors and a business-friendly environment, the fair offers your brand a unique opportunity to stand out in one of the most dynamic sectors of the economy.

Why exhibit at Expocosmética?

  • Direct access to the professional audience

    45% of visitors have direct responsibility in purchasing decisions. Professionals attend the fair with the goal of testing, comparing, and acquiring products and services.

  • Brand awareness and positioning

    84% of visitors would recommend the fair to colleagues in the sector. Your brand will be present at the largest point of contact between professionals, influencers, distributors, and opinion leaders in the beauty sector.

  • Lead generation and new opportunities

    65% of participants consider Expocosmética very important for their business — and come looking for new brands, innovations, and suppliers with whom to establish business relationships.

  • Practical demonstration and direct engagement

    The fair is a vibrant platform, with live demonstrations, product activations, contests, and workshops — where your products can be seen, tried, and shared on social media.

A sector with impressive numbers

  • The Portuguese cosmetics and personal care market represents over 1.5 billion euros annually
  • Beauty is one of the fastest-growing digital and omnichannel sectors
  • The area of aesthetics, hair, and professional makeup continues to attract investment, new brands, and qualified professionals
  • Consumers value brands with purpose, innovation, differentiation, and experience — all of which can be showcased live at Expocosmética

Who can exhibit?

  • Cosmetics, makeup, dermocosmetics, and skincare brands
  • Equipment and furniture for aesthetics, hairdressing, and spa
  • Products and techniques for nails, eyelashes, and eyebrows
  • Supplements and complementary treatments
  • Technology applied to beauty, diagnostics, personalization, and automation
  • Educational institutions, training centers, and professional associations
  • E-commerce platforms, logistics, and salon management

Exhibitor testimonials confirming the impact

Expocosmética is the fair of the year in the aesthetics field in Portugal, the moment all professionals look forward to for gathering and sharing their brands and experiences with visitors. More than a fair, it is a meeting where everyone interacts, marking the end of one cycle and the beginning of another that creates and dictates market trends for each year.

Expocosmética is undoubtedly a must-attend event for companies operating in the beauty sector

It was the best investment I made!

It's worth it, everything is very well organized and it gives visibility to the business

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Expocosmética 2026, from April 11 to 13, at Exponor, is the ideal showcase to present your products, attract new clients, and position yourself at the center of decision-making in the beauty sector.

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