Expocosmética – Where Professional Beauty Takes Center Stage
Expocosmética is the largest beauty event in the Iberian Peninsula and an essential reference for professionals and brands in the fields of cosmetics, aesthetics, hair, nails, and makeup.
The fair returns to Exponor from April 11 to 13 for a new edition filled with opportunities to discover trends, test products, conduct business, and be inspired by the best in the beauty industry.
A vibrant, expanding, and increasingly demanding sector
The beauty industry in Portugal and Europe has experienced consistent growth, driven by technological innovation, demand for sustainability and personalization, as well as a more informed consumer.
In Portugal alone, the cosmetics and personal care sector represents over 1.5 billion euros, with a focus on professional aesthetics, makeup, and hair.
In this context, Expocosmética positions itself as a strategic platform for:
- Launching and promoting products, brands, and services
- Bringing professionals and suppliers closer together
- Promoting training, knowledge, and trends
- Encouraging direct contact between brands and professional audiences
What distinguishes Expocosmética?
Specialized and comprehensive exhibition
Brands and companies present products and solutions in cosmetics, aesthetics, nails, hair, and makeup — also featuring emerging trends and clean beauty.
Live demonstration spaces
Workshops, shows, brand activations, and technical presentations make the event a dynamic, practical, and inspiring experience.
Networking and business environment
More than a fair, Expocosmética is a meeting point for the professional beauty community — both national and international.
Training and relevant content
Talks, technical sessions, and expert sharing help visitors stay updated, inspired, and professionally evolved.
Who is it for?
Who visits?
- Estheticians, cosmetologists, and therapists
- Nail technicians, makeup artists, and hairdressers
- Distributors, representatives, and retailers
- Owners of salons, barbershops, spas, and aesthetic centers
- Trainers, students, and entrepreneurs in the beauty sector
What is exhibited?
- Brands of aesthetics, cosmetics, nails, and makeup
- Equipment for aesthetics and hairdressing
- Products and techniques for nails
- Solutions for barbershops and beauty salons
- Supplements and complementary treatments
- Schools, training centers, and associations in the sector
Expocosmética 2026, from April 11 to 13, at Exponor, is the ideal showcase to present your products, attract new clients, and position yourself at the center of decision-making in the beauty sector.
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