• Type of product display
• Well maintained appearance / cleanliness of the space
• Creating various areas
• The design of the stand should contemplate the creation of several spaces: product display area, meeting area, storage area and eating area
The customer service/sales team should have full working knowledge of the product, good interpersonal skills and fluency in several languages. They should be able to indicate prices, discount policies and conditions of payment.
All contacts should be recorded, with notes of the elements that characterise/reveal the client’s preferences.
The exhibitor should invite clients, potential clients and the press to view new products, highlighting the product’s unique selling points.
Plan of actions: define what type of presentation (for example, with catering), send invitations, confirm presences, welcome guests, etc.
What type of publicity
The organisers provide various means for exhibitors to attract the attention of visitors during their presence at the fair, for example, visitor’s guide, handing out flyers, mupis, etc.
Analysing the competition
• Visiting the stands of other companies/countries
• Analysing the type of products/ type of display/type of visitor.